Thursday, July 22, 2010

Halloween is Sales - Part 1.

As a poor child, a chubby one at that, my favorite day was Halloween. In fact, any day where I was able to knock on a complete stranger’s door and get free candy would have been a great day. Unfortunately for you and I this only happened once a year. Can you imagine how great our childhood would have been if Halloween was weekly? Or even daily?

As we grow older we buy ourselves candy whenever we want it and can afford it. For some us that want of candy has matured into wanting iPods, clothes, beer or any other grown up stuff we spend our money on. So in a perfect world, the adult Halloween would be us going door to door and having complete strangers give us money. With this ‘Halloween money’ we could go out and buy our grown up candy. Fortunately for us, Halloween can come every single day if we do a few little things right. The other fortunate thing is, with a little training we don’t even have to physically go door to door. We can call the money givers on the phone from our comfy chair or better yet, have the money givers come to us.

If you want to become a true Sales Professional, look back to Halloween. Why did you not dread cold calling then?

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