Is it easy to sell your product/service/business on a one call, cold, door to door sales call?
No.
Is it easy to sell your product/service/business at a trade show?
No.
Is it easy to sell your product/service/business?
No.
(I'm getting you used to hearing the word 'No' already.)
Door to door sales is something everyone has an opinion on, many have attempted to do and only a small group of those who have attempted it, succeed at it. Here are the need to knows to be successful when selling door to door:
Have Confidence.
If you feel like you don't have the right to be there, your prospect will smell it from a mile away, and nine times out of ten he or she will cut you off and slam the door in your face. You do have the right to be there. Sales make our economy go. You have to make a living. Some of the people living behind those doors might well be in sales themselves. You will find rude people, but you will also find friendly people and people who are simply neutral.
If you feel like you don't have the right to be there, your prospect will smell it from a mile away, and nine times out of ten he or she will cut you off and slam the door in your face. You do have the right to be there. Sales make our economy go. You have to make a living. Some of the people living behind those doors might well be in sales themselves. You will find rude people, but you will also find friendly people and people who are simply neutral.
Play the Numbers Game.
Sales is the one place where the law of diminishing returns actually works. The more people you see, the more chances you give yourself to sell. The more chances you give yourself, the more likely it is you'll actually do it. You won't get killed by rejection, because you know you have already done the work necessary to move on and do what you have to do. The hardest part each day is the first door, followed by the next 5 or 6. After that, selling becomes a contact sport in which you’re guaranteed to win – the more people you contact the better you do.
Sales is the one place where the law of diminishing returns actually works. The more people you see, the more chances you give yourself to sell. The more chances you give yourself, the more likely it is you'll actually do it. You won't get killed by rejection, because you know you have already done the work necessary to move on and do what you have to do. The hardest part each day is the first door, followed by the next 5 or 6. After that, selling becomes a contact sport in which you’re guaranteed to win – the more people you contact the better you do.
Work Smart.
Door knocking doesn't work when the people you're trying to reach aren't going to be home. At 11:00AM on a Monday your prospects are busy at their jobs, so you may as well find other uses for that time (like appointments, or paperwork, working referrals or whatever). Instead, the best prospecting times are in the evenings as people start to get home from work till about 8:30 at night. Always stop at 8:30, it's rude to knock on a door any later. Weekends are the other key times, with Saturdays being the best.
Expect Success!
Door knocking can seem harrowing at first, but the more you practice the less it will intimidate you. After a while, cold calling can even be fun! It is a definite rush when you score those sales, when you stop worrying if you will sell and simply do the activities that it takes to sell you will find you become unstoppable.
