(This is more of a rant than a post)
Ravings Fans. If you haven't read that book, you need to to. If you have read it, start practicing the principles outlined more closely. In this world of tweets, texts and diggs it is easy for one person to make or break a company or person's reputation. With that in mind, it would seem so logical to have fair, just and equitable business practices wouldn't it?
The premise of Raving Fans is that satisfied customers are no longer good enough; in order to be a leader in your industry you must create 'raving fans' - a team of people who not like, but love you, your company and how they are taken care of. Imagine, you create one new over joyed customer a week and in five years you have 250+ people who every time someone mentions your product or service, they give your name. If you're lucky, they'll tell a story of how great you were as well.
In the interest of a quick buck, I've dealt with two people in the last 7 days who were more interested in my money today, than much more of my money over the next 5, 10 or 20 years. What these two people have created is the exact opposite of a raving fan. They have created a tech-savvy, intelligent and well connected foe. Instead of the awesome referral sender companies get when they please me, these two companies have created a naysayer. Someone who will go out of their way to tell others not to do business with them.
How does the Raving Fans principle translate into your success? Happy customers translates into a happy bank account.
As a true Maple Leafs fan, I'd rather cheer for the Montreal Canadians then the two people this article is about.
(Please do not discount the credibility of this information over a professional sporting team choice.)
